The Rivers Yuletide DEcor #RYDE is an initiative of the Rivers State Tourism Development Agency (RSTDA) graciously endorsed by the Rivers State Government (RSG) with the sole purpose of creating a seasonal and celebratory ambience in the city at chosen and select locations with a look and feel that is a precursor to inbound tourism expected at such times.

This is a tradition that is consistent with what is observed in modern cities around the world.

In summary, #RYDE will be sustained with the active participation of the state's organised private sector through sponsorship and brand visibility.